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Autism Awareness Australia Brand Change

Autism Awareness Australia Brand Change

It was 10 years ago this month that we launched Autism Awareness Australia. Our goal then, as it is now, is to improve the lives of all Australians on the autism spectrum and the families who love them.

In 2007, our initial aim was to increase awareness of autism amongst the wider Australian community. That work is a constant and ongoing labour of love. In 2017, Autism Awareness Australia sees its role as much wider and as important as ever.

Over these last 10 years we saw a real need to pull together families from across Australia – to increase awareness, build a platform for advocacy, provide family support and to empower parents and carers with quality information and resources – and we managed to have some fun along the way too.

To mark our 10th year, we thought a little facelift was in order. Of course, when we need help, we turn to our own Autism Awareness community. I met Marcus and Maria Jaackson 18 years ago when our sons were newly diagnosed. Those parents amongst you will know, that autism families tend to stick together over the years – lifelong friends.

Marcus being a talented designer and art director was more than happy to jump in and help us develop an updated look which would be in fitting with the kind of organisation we are. It’s no wonder he stuck with the speech bubble…because Autism Awareness, is Australia’s leading voice for autism.

Nicole Rogerson

CEO Autism Awareness Australia

 

From the Designer

As a parent of an autistic boy who is now 22 years old, I’ve been looking at the Autism Awareness logo for many years. However, as a designer It’s always been one of those logos that I felt had a lovely idea behind it but suffered in its execution.

I never really understood the need for the 3 little figures inside the speech bubble, but loved the speech bubble as a way of expressing the need for greater awareness of autism through conversation. When Nicole asked me to find a way to include the word ‘Australia’ into the existing logo I figured it wouldn’t hurt asking if she would allow me to see if I could evolve the logo into something more single minded.

The result is a logo that we feel is clean, simple and bold, but also with a strong hint to its heritage.

We also changed the typeface to something a little softer and more conversational to better fit the speech bubble concept.

As with all art, logos are very subjective and some may not like the evolution at first, but with time I hope we can demonstrate its flexibility, strength and elegance.

Marc Jaackson
Director

0488 070 127
Salt & Pepper
Brand Development Specialists